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Casual Power: How to Power Up Your Nonverbal Communication & Dress Down for Success Hardcover – September 22, 1999

4.2 4.2 out of 5 stars 63 ratings

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Instantly command respect, inspire trust, and project personal power─ whether you are dressing up or down, for business or social occasions"First Impressions are critical and made in a few seconds"  The 21st Century 'Dress for Success' style guide for men and women. Truly empower yourself and your career. Explore the silent, but potent, nonverbal aspects of clothing, demeanor, and body language.    An internationally acknowledged expert in nonverbal communication, Sherry has made multiple appearances on NBC's Today, ABC, Fox,  and NPR. She has been featured in USA Today, Financial Times , Wall Street Journal, New Yorker, InStyle, and BusinessWeek.   Whether you want look cool or chic, or, to have a curated closet or a capsule wardrobe, Casual Power reveals the clothing and communications secrets that you need to know. Over 200 photographs, plus case studies, to help you curate your closet and dress easily, every day.  "Sherry knows what she is talking about and she has the power to bring out the best in you." ─ Robert Kiyosaki, author Rich Dad, Poor Dad, NYT, BusinessWeek, WSJ, and USA Today Best-Selling Business Book.  Do you know:
  • What are you saying before you speak a word? 
  • What first impression do you project?
  • Does your nonverbal communication limit your effectiveness and your success? 
Truly empower yourself and your career. In this enlightening guidebook, nonverbal communication expert, Sherry Maysonave, shows you precisely how to command respect, inspire trust, and project personal power─ whether you are dressing up or down, for business or social occasions. She explores the silent, but potent , nonverbal aspects of clothing, demeanor, and body language. Sherry reveals how nonverbal factors determine the response you receive from others─ factors that impact job interviews, your career, and your ability to maximize success. She puts an end to the confusion that surrounds casual, traditional, and formal attire in the workplace and for social invitations.
Using fascinating case studies and real-life situations, Sherry shows you exactly what apparel and what nonverbal communications can either sabotage or empower you and your career goals. Casual Power reveals the clothing and communications secrets that you need to know.  Sherry gives you key strategies for powering up your nonverbal communication and for taking control of your image. Using her expert tips, you can dress up or down with flair and confidence. Sherry's painless shopping strategies show you how to quickly examine clothing store inventories to find those garments that are empowering to you. Her secrets on creating wardrobe miracles are refreshing and exciting.  
Sherry Maysonave brings needed clarity, sophistication, and wit to all dress-down issues in today's workplace. This
inspiring, humorous, visually-rich book is the 21st Century's "How-To-Dress-Down-For-Success" bible. Visit the Casual Power website and discover how to enhance your personal power even more!

Customer reviews

4.2 out of 5 stars
63 global ratings

Top reviews from the United States

Reviewed in the United States on May 19, 2005
I like to dress comfortably and casually. I work for a corporation that allows this and have worn cargo shorts, short sleeved shirts, and other very casual attire to the workplace.

When my company went through a shakeup (that eventually resulted with many employees being cut), I started to implement much of the advice from this book. Suddenly, though I had always been overlooked, I was noticed by management and was actually asked to apply for a more senior position.

In response to the person who says that a person in a low-level position can't benefit from _Casual Power_, I would say that it is not true. I'm in a completely entry-level position at a customer-service oriented phone call center. According to the Occupational Outlook Handbook, almost 2 million workers in America have a similar position. How are you going to stand out if you are one of these 2 million? Despite my entry-level income, I was able to afford better clothing at discount stores such as Target or by shopping online.

In addition, this book even has advice as to how to "power up" your look if you're stuck in a "work uniform" such as those worn in fast food or retail locations. It is for people at all levels in the work force.
15 people found this helpful
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Reviewed in the United States on December 21, 2018
Excellent book and I read it rapidly before giving it to my son for Christmas! So important for new college grads to realize that they should dress for the job they WANT, not the one they have or how sloppy others do! Learn the difference between what used to be “dress down Friday” at the end of a professional dress week, compared to what people wear today in offices for “business casual”! Business casual has never been sloppy, weekend clothes, of jeans and tee shirts! This is what “dumbs down” people at work, school, etc. So glad I raised my son this way, so now when he reads this, he’ll realize I was right all along! Written by a renowned professional in this field for decades!!!
4 people found this helpful
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Reviewed in the United States on August 5, 2011
Although this book was published 12 years ago, the principles are still valid and important. The author openly prefers a dressy form of casual attire, but in the right business environment this can be advantageous. The book is written in an entertaining style and full of interesting, helpful pictures. If you read the book now, pay attention to the timeless, useful principles, and don't be put off by clothing trends that are no longer current. I wish I had read this book many years ago. Incidentally, the classic book "Dress for Success" is still invaluable. I have seen many people criticize that book by saying it is no longer valid, but if you look at how top executives are dressed, you will see they are still sticking closely to the same formula.
9 people found this helpful
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Reviewed in the United States on May 27, 2013
This is about how to dress for working plase if you are lady boss. Other sides of life is not mention. I expected more - like derss if you are not sauch a big boss, dress on dating, dress to formal or non-formal events ect.
One person found this helpful
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Reviewed in the United States on February 10, 2016
for those wanting to get ahead in the 9 to 5 world..It's a little dated.. I'm more of a rebel and independent, but
can use the info. when stepping into that world for a meeting or such. But then I also like clean cut men in suits....
One person found this helpful
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Reviewed in the United States on May 15, 2011
I work as a degreed Engineer selling turbomachinery technical products to the power generation, refining, and chemical business. I have always known dress is important in my business. This book is a great tool for me and I have recommended it to all of our sales team. In my business, the way you approach our client with dress can be an instant turnoff to them if you do not dress properly. The book is a very valuable tool for those in my field.
4 people found this helpful
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Reviewed in the United States on April 22, 2000
Bought the book for my wife, read the book for myself. I work in the field for a company that allows "business casual dress" for its field employees, and was not sure of what that ment. Sherry's book is both informative and very interesting. Sherry is a little conservative with some things, such as the wearing of short sleeve "dress" shirts, she is against it. I do understand her view, but don't agree completely. In general though her opionions and suggestions are on the mark. Both my wife and I have gotten our monies worth. I recommend this book as a good starting point on the journey of "business casual Friday" or "business casual workplace".
8 people found this helpful
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Reviewed in the United States on February 19, 2017
I love this book. My first copy is in storage so I bought it again. Her rules to Business Casual dressing in the work place are the BEST. You can't go wrong with her guidance and advice. This is the bible to dressing for success in the work place. Highly recommend!!
2 people found this helpful
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