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Increase Online Sales Through Viral Social Networking: How to Build Your Web Site Traffic and Online Sales Using Facebook, Twitter, and LinkedIn...In Just 15 Steps
Increase Online Sales Through Viral Social Networking: How to Build Your Web Site Traffic and Online Sales Using Facebook, Twitter, and LinkedIn...In Just 15 Steps
by Stephen Woessner
Edition: Paperback
Price: $24.95
32 used & new from $0.71

1 of 2 people found the following review helpful
5.0 out of 5 stars Great Step-by-Step Tool for Small Businesses, April 11, 2011
"Increase Online Sales Through Viral Social Networking" guides small businesses through a step-by-step process from understanding the intricacies of social networks (Facebook, Twitter, LinkedIn) to measuring results.

A recent survey by Harvard Business Review Analytic Services found that the top two concerns of business leaders today are 1) understanding the potential of social media to make a difference in your business and 2) measuring the effectiveness of social media activities. I believe Woessner addresses both of these concerns in the context of small businesses. He also shows you how to analyze website traffic to gauge which social media sites your customers are coming from.

I especially liked how he supported his own social media research findings with case studies. The book was straightforward and did not overload the reader with technical jargon. This book will be a great help to anyone who is looking into or expanding their presence in social media.


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