I'm super eco-friendly so we rarely buy our daughter a new backpack. She gets one and then uses it for YEARS. My VSCO girl (look it up if you don't know what it is but I suspect you're reading this review because you have a VSCO girl too) was dying for this backpack and I wasn't sure about the color. Seemed quite bold. But I figured she hasn't gotten a new one in ages and it seemed pretty cool. She loves it. It's the perfect size, fits all her stuff, I can pick her out in the crowd (and lots of girls have this backpack so the bold color makes it easy to see it's her) and when her water bottle opened up and spilled all over the inside of the backpack (of course it was a Hydroflask - every VSCO girl has one) it was super easy to clean up. I also price matched it all over the internet - best price was Amazon.