Reviews on flavor are subjective, since different people have different tastes and expectations, but I really like this. incredible aroma from the package. Straight to the tongue, the powder is very fine and silky, complex and rich flavor, with the expected mild bitterness but also a natural slightly sweet finish. Retains it's quality over the weeks it takes me to consume this amount in small additions to my coffee. Seems to dissolve more completely than some other cocoa I've tried, making a clearer brew with less residue at the bottom of the cup, which makes me think it's ground finer and giving more flavor. I like the packaging too. Reasonable price so you can try and compare. I haven't cooked with it, so can't comment on that aspect.