I purchased the card at 9p. It says it takes 5 minutes and in rare cases, up to 4 hours. At the 5 hour mark, I called Amazon. They said it can take up to 24 hours. However, I don't know what people are talking about saying they wasted the money when Amazon will refund you if you never got it. I went to bed and when I got up, the gift card was in my email, and I had no problem using it from there. So, 5 minutes is inaccurate and 4 hours is inaccurate as well.