Not as plush as it leads to believe but not too firm. The price was great now I need time to see how it holds up. The mattress was not black and white, but blue and white. It expanded out fully in about 2 hours and it did not have that new foam smell for too long. I recommend getting a mattress bag for it to protect the foam mattress from any spills. The paperwork that came with the mattress claims to have a 10 year warranty. Before you buy, check with Ashley's direct. They can have sales at times and the mattress will be cheaper than what is online or vice versa. I got it for $450 and Ashley's had it at $699 in store. Now it is $499 on Amazon and only $450 online with Ashley's - do your homework for savings.