Disclaimer: I received a free copy of the text to review, and am also a teaching colleague of Dr. Nouraini. I teach both sustainability and environmental science at the college level. One thing that I continually struggle with when educating students in these particular courses is how to convey the information while helping students understand that their individual efforts CAN make a difference. In other words, I don't want them to have lost hope by the end of the course. The strategies outlined in this text can be particularly useful for students (or anyone) who spends time on social media engaging in environmental dialogue, as well as those who struggle with trying to educate (but not argue with) friends and family who may not understand or accept the facts associated with Climate Change and other environmental issues. Through Dr. Nouraini's text the reader will learn how to craft her message, both by understanding herself better as well as by identifying her audience, and use data-driven tools to frame the issue and connect with her target audience. Although I do not use social media much, as a previous reviewer noted, this book is full of useful communication tools for any public speaker. The first section of the book addresses the history of climate change communication, how to figure our your audience and your message, and lastly how to develop your communication strategy. I found the section on creating your "target audience avatar" and learning how to flesh it out with data from Facebook Audience Insights particularly interesting. The text then goes in to specific strategies for blogging, Twitter, Facebook, Pinterest, Instagram, and LinkedIn. I highly recommend this text for anyone who seeks to improve her communication skills, in general, or specifically increase effectiveness of her online discussion of important issues.