Although I do think the organic term is overused. We use this as an alternative to butter to make our own version of bulletproof coffee. Once you froth it into the coffee, add a dash of cinnamon, it gives coffee a creamy, delicious flavor. It is a healthier alternative to using milk and sugar. Quality of the manna is good but I do think it is a bit pricey per container. It is hard to find here locally, so AMZ is a good alternative.