Viva has came out with the super towel! IT is a new product and it is very absorbent and strong. I love this towel. It comes in the half slices. It feels good to use. I LOVE THIS PAPER TOWEL! It beats Bounty and Walmart's Giant super towel. Those are nice towels also, but this is the best and if you buy the 12 rolls especially on Subscribe & Save you are getting a real good deal.