Chris McMullen shows an experienced hand with this simple to understand book. I found it helpful many times and particularly appreciated the fine index which saved precious time. I expect to return to his guide repeatedly, even post publishing. He writes repetitively about the things he deems important, which began to be tiresome. However, this teaching technique caused me to pay attention to his point taken. One of these is to be sure the editing is done properly, yet there are typos scattered through his pages. I appreciate the larger and darker font used. A useful, basic guide for beginners in publishing.