I thoroughly enjoyed this book. The book covered everything from basic information on how Google works to taking you on a journey through the technical steps of marketing a business in the search results. I finished this book in less than 24 hours and wrote a lot of notes and highlighted several important factors to revisit. After finishing the book, I immediately worked with my Web Site Developer on the results to improve my business. I have already started utilizing many of the pointers I picked up in the book and already see results in less than a week. I was appreciative of the external resources and specific techniques I can put to use. The book is practical and easy to understand - it covers everything
for beginners to advanced levels. Highly recommend purchasing this book - you won't be disappointed.