The Mechanics of Online Reputation Management is a must have for not only individuals who want to look good on the internet, but it is a must have for Digital Marketing and Search Engine Optimization Professionals everywhere. One thing that I really appreciated in this book is that it came quickly in the mail. When I ordered it a week ago, it arrived right when Amazon said it would, Friday night. Since receiving the book I have skimmed it, and I was immediately drawn to the extensive list of video sites, social media sites, and other extremely practical resources. It is quite difficult to find good advice, and even harder to find good help these days as a small business owner or marketing professional. I think that this book raises the bar on the standard of content that marketing books should have. In addition this book is extremely detailed and thorough about all the types of ways that you can go about implementing your search strategy (images, text, video, web asset creation and other rich content). This information marketers charge thousands for, but it is in this book for less than $20. Buy the book, you will be happy you did. I know I am. :-)
This book will be placed in and remain in my reference bookshelf for all of my digital marketing efforts.