Okay, maybe love is a bit overdoing it but it is a great product for a guy that uses paper towels to clean up almost everything. I know, its not environmentally friendly but I just cant get past the nastyness that gets on reusable products like the Shamwow or standard dishtowel. When I saw that Amazon had "frustration free packaging" for biggest Bounty rolls I have ever seen, I figured I would give it a try. Well, I'm still unsure what the "frustration free packaging" is since it looks to me the same packaging I get in the store but it was delivered to my house instead of me driving to the store, fitting it into the trunk and then having to unload it at the house. As for Bounty, it is the same great, tough product I have been using for years and will continue to use for many years to come.