The Psychology of Selling is a superb, practical, easy-to-read return to the fundamentals of professional salesmanship for novices, journeymen and seasoned, top-performing sales people. More than common sense placed into form, it serves as an instructional blueprint -- or as a road map -- to establish, build, grow and maintain a successful sales career. Chapter-by-chapter, Brian Tracy leads the reader through a step-by-step process to grow from "good" to "great" in the highly competitive business of sales. I would recommend this excellent read to anyone and everyone who is engaged in what I consider to be a very high calling -- professional sales. It is an instructional, motivating, encouraging, challenging and memorable treatment of "Best Practices" for those who aspire to "greatness" among the ranks of the very best, most proficient sales leaders in business.