This is the best book about psychology for a general audience I have ever seen. And I've seen a lot of them. When I taught introductory psychology, I used to assign several books of this sort, so I was always keeping an eye out. It is extremely well written; it is based on excellent research; and its subject is complex, powerful, and poignant. That's why it is so good. If How The Mind Works deserves to be a finalist for a Pulitzer Prize then Bailey deserves a Nobel Prize in Literature.