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This review is from: Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success (Hardcover)
This is a true step-by-step playbook for any growth marketer who wants to drive revenue and grow their business.
The authors (leaders of the "growth hacking" movement; one author is the guy who coined the term) set the record straight that "growth hacking" is not a tactic or strategy. It's not a one-and-done hack that will instantly drive a flood of new users. Rather, growth is a mindset and done through a very methodical process by which you run small tests at low risk as fast as possible to generate quick wins, then iterate and grow incrementally. That's exactly what this book teaches. The authors walk the reader through each stage of building a growth machine, give examples from real companies, and, the best part, they apply this process to a hypothetical scenario/product so you can see what it would look like from beginning to end. The steps the authors will walk you through in detail: Part 1 – The Method -Building growth teams -Determining if your product is a must have -Identifying your growth levers -Testing at high-tempo Part 2 – The Growth Hacking Playbook -Hacking acquisition -Hacking activation -Hacking retention -Hacking monetization -A virtuous cycle of growth If you're looking for a magic bullet that will make your product go viral and save your business, this is not the book for you (sorry, there is no magic bullets in business). However, if you're looking to learn a process whereby you can learn how to design high-tempo tests, find your growth levers, and engineer a long-term growth machine, this is the book for you. I run growth at a venture-backed company in Silicon Valley and consider myself pretty advanced, and I learned a ton from this book. I highly recommend it to anyone in marketing, product, and growth. |
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