We have a VERY spoiled, picky 2.5 year old, 60 lb. Catahoula that gets part kibble & part people food (meat/fish/sweet potatoes). Have to coax him (first with tidbits on his own fork...yes, spoiled) to eat any of his food. Tried LOTS of brands and before only one he would eat with minimal coaxing was Rachel Ray Nutrish. Although 5 lb Wag more expensive per lb., the 30 lb. bag runs about $1/lb less than Rachel Ray. Plus Wag Salmon & Lentil had about 10% more protein. When Wag arrived held out a handful. NO coaxing needed. Then, quickly gobbled down second handful and tried to get into the bag. Normally, keep his food bag on the floor. Had to put the Wag Salmon up high enough (almost 5') that he couldn't stand on his hind legs and reach the bag. Definitely, will be buying more of this. Great job, Amazon.