This stuff looks and feels similar to coconut oil. It just needs to be warmed a little and it will be what you’re probably expecting and looking for in a spread. The taste is pretty much what I expected coconut…bot not sweet. I’d say it’s about a similar experience to drinking unsweet tea vs sweet tea…you know it’s coconut…but miss the sweetness. Great for Keto diet…not sure what else it could be good for though.