1. It's stylish. And because most folks buy their backpacks from Walmart or Target, my daughter rocked a one of a kind backpack to school. 2. It's durable. Looks and feels like it can withstand a heavier load than what my daughter was used to in her last grade. Perfect for the new school year. 3. Straps actually tighten and stay. A major issue we had last year with a Walmart bag was the straps. Every time I tightened them to make the bag sit higher on her back, they would loosen by the end of the day.
So, no issues so far! Let's see how the school year goes.