No one I know of has ever heard of or seen this product... and it's great. If you take road trips or have a small dorm room or office, it's perfect. It DOES require planning - you have to plan at least one hour (for leftovers) or 2 hours (for frozen food) in advance, but seriously, how hard is that? I LOVE how things taste when cooked over lower heat for longer periods of time... try an Indian frozen meal in the microwave vs. this gadget and you'll see what I mean. Simple, easy, great product.