11 year old daughter is a huge fan of LOL Surprise dolls and now even more interested in the new OMG big sisters. The dolls are cute and their clothing is so cool. The level of attention to detail isn't often present in dolls like these. It makes every assessory exciting for kids to open... the only issue i can see with these dolls would be they are probably best for kids older than 9. Some of them look a little risque which i would find to be an issue if my daughter were younger. So as long as parents choose dolls they find appropriate for their children, OMG big sisters are awesome!