Can't say what I expected when I bought this book. It's all over the map and I'm expecting PBS to pick this guy up as an architectural self-help guru.
I have never seen so many numbers thrown around as the "4Site" system that is best used with the 80/20 principle that then moves on to the Power of Sixteen Concept that can then be better handled with the 400% Rule (page 136). I am seriously paraphrasing here, but it can be daunting trying to keep with the threads.
Having cleared my system of that I will say that there are a number of things that can be taken away from this book (failing fast is my favorite). It is on the extreme end of the "architecture-is-a-business" end of things, but as is so often pointed out in this book, it is what is so often left out of an architects' equation. And an omission that, if not tended to, will push architects further to the fringe of the construction industry.
Mr. Jernigan, I have no doubt, knows what he is talking about--it's just such a difficult read.