Brand Slaughter reminds me of my all time favorite business book, " The Richest Man in Babylon ' . If you're not familiar with the latter, the main point is no matter what, save 10% of everything for yourself and build a nest egg that over time will become significant. That's it, that's all and it has sold millions of copies. David Corbin has effectively, in a Spencer Johnson style, covered the importance of the cumulative good or bad that comes from employees and the results on a company brand. I was surprised that this had not been done before at this level. I hope this fine book becomes a staple at all the good biz schools as well as a go to offering at companies like Nightingale Conant.