I did a lot of research before finally settling on this book. It's thoroughly researched and well put together. The author makes complicated concepts easy to understand. He also touches on advanced tactics so experienced readers will walk away with at least a handful of new tactics. The author does this while making it fun, it feels like you have a good friend explaining the whole process.

This is a powerful resource not just on SEO but for growing a business. It covers all the essential information on SEO, also covers local marketing and even pay-per-click campaigns. Some areas are covered, but looks like this was on purpose, everything is easy to understand and it doesn't make you fall asleep like reading an encyclopedia.

My only complaint, I would have liked more information in the section about analytics. It covers general information on this, I would have liked more detail on knowing where to pay attention after improving my rankings and traffic.

I've seen lots of businesses do well with SEO and I've seen lots of businesses struggle because they don't understand SEO and neither does their SEO guy, so I think it's important to get the right knowledge. Anyone with this guide on their desk will inevitably find it an essential resource they will refer to on a weekly or maybe even daily basis. Highly recommend this book to anyone that wants the best all-round-guide on SEO and grow their business.