Customer Review

Reviewed in the United States on September 13, 2016
Lewis has a genuine gift for taking complex concepts (as he did in Moneyball, Boomerang, and Liar's Poker) and breaking it down in a narrative format that manages to convey a maximum amount of meaning into the story. In "The New New Thing" Lewis focuses on Jim Clark's ascent in the world of Silicon Valley entrepreneurship and Clark's persistent pursuit of the titular "new new thing."

Explaining the how's, why's, and differences between the old way of doing things and the new (or new new) way of doing things can be tricky, because it assumes you have some understanding of how the old (or old old) way of doing things works. I'm not a Wall Street investor, but I felt not only capable of understanding Lewis' framework of explanation, but I felt like I could extrapolate deeper meaning from it. He manages to paint fascinating pictures of all the people involved in the pursuit of the new new thing and how their constellation manages to orbit itself as it becomes standard operating practice in the growing tech industry.

I also felt like I could better understand how the minds of billionaire "executives" (as Lewis points out, Jim Clark wasn't exactly sure how to describe exactly what it was he does) and how they anticipate the next new new thing, why it interests them, and how quickly it starts to lose their interest. If you can understand someone like Clark, you can start to understand the industry.
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