Customer Review

April 16, 2016
John Chisholm provides a warm, practical introduction to the world of entrepreneurship for anyone who believes they might want to become an entrepreneur. There are literally thousands of books on various aspects of entrepreneurship, many focused on various dimensions of the business aspect. While Chisholm provides appropriate introductions to various aspects of the business dimension of entrepreneurship, what is most distinctive about his book is connecting the reader as a distinctive individual with the various possibilities for entrepreneurial creativity and achievement that we all have within us.

The book contains half a dozen or so practical exercises for the reader which are designed to help a reader develop from the vaguest aspiration to live a more entrepreneurial life to defining a viable project and set of partnerships. Thus this book is less for those who have a definite product or service that they want to begin selling, and more for those who would like to become an entrepreneur but are not yet clear what they have that could be developed into a real project. For instance, he suggests that readers inventory their "STAARRS," Skills, Technologies, Assets, Accomplishments, Relationships, Reputation, and (Inner) Strengths. Because he does such a good job of broadening readers' minds with respect to what they have at their immediate disposal, most readers will find that they have many more resources from which to build an enterprise than they had realized. He also has an engaging exercise on "Combining Technologies That You Know About" in which he presents a simple brainstorming exercise that will help many readers come up with innovative possibilities they may not yet have considered.

Through these and other exercises, a reader who really wants to escape the doldrums of his or her current career will be able to create a highly personal roadmap from inchoate desire to definite project. In clear, accessible, helpful prose Chisholm presents arguably the best practical book ever written on the ideation phase of entrepreneurship together with a sketch of the path well beyond ideation.
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