The deep and full-bodied taste of this very rich cocoa powder combined with attractive pricing has made it a pantry staple. I love that it comes unsweetened, so not only am I not buying sugar, but it leaves all options open. When making hot cocoa, I have found that I prefer to sweeten with a small amount of liquid agave. The flavor is great and the sugar shock is avoided. I also bake with this cocoa with rich results. Try making truffles with this - quick, and the bomb!