While I don’t doubt that some reviewers may have had subpar experiences (that’s life, sadly), I’d like to smash with a dictionary the typing fingers of those who say “torrefaction” is the reason. The labels are written in both English and French, and “TORRÉFACTION FRANÇAISE” IS FRENCH FOR “FRENCH ROASTING.” It is not some mysterious process or snake-oil ingredient — it’s another language, professor. So take a break from the conspiracy theories for a bit and order a French-to-English dictionary while you enjoy a cup of the exact same French Roast you always buy. (Although, decaf might be worth considering.) As for my product review, I am pleased to report that I received exactly what I ordered — the very same Starbucks French Roast k-cups that are sold everywhere, but at a cheaper price! Hooray!