Our dogs have been using Noutrish for more than a year and like it but I tried Wag. We cook for the two dogs for their main meal and leave kibble out for other food. They love Wag, They ate it all up and they even seem more lively. They are older dogs (13 & 14) in a breed that lives 14 or 15 years and were slowing down. I would recommend this for anyone with medium or small dogs.