I've used this since childhood and I'm middle aged now. It has always worked and still works amazing if your someone like me that gets those annoying heat rash itchy bumps from heat and sun. It feels cooling on the skin and relief is pretty much immediate. Depending on how much it itches, you can decide to put more or less. It will leave a little bit if a ashy cast if you have darker skin because of the talc but hey...who cares if you are feeling better? Even the container is the same as it was when I used it almost 40 years ago. Some folks may find it hard to get the powder out as it doesn't flow smoothly like the Johnson baby powders but you just have to be a little careful in flipping the can upside down right over your skin. Try not to get it on darker clothes though as it also doesn't dust off as easily as baby powder (with good reason cause it has to stay on skin for relief)