Yep. It is vanilla. It tastes that way. It mixes easily, is sweet, has low carbs, and does exactly what you want it to do. I'm no body builder, just a woman on a mission to move more, eat less, and get more protein in my diet. This helps me to that. Well....the last part anyway. It does mix well, so you can change it up by adding cocoa or PB2 or whatever your little heart desires when it is protein shake time.