I'm only going with three out of five stars because as much as I love the size of these rolls, and the low price, paying shipping puts these paper towels over the edge of reasonable bulk purchases.
If I could find them at a local store I would grab them, but not off Amazon. The product is great - huge roll of paper towels that lasts me about three times longer than normal. We usually rip the full size paper towels in half if we cannot find the pick a size, and this also helps make the product last longer.
As far as the frustraition free packaging goes, the item comes in a box that is just big enough for the towels to slide down in. Great toy for cats. :)
** UPDATE - 05 Sept 2010 **
Now that these are part of the s&s program, the cost is much more do-able!