This is the second time I've purchased a refurbished/renewed Apple product (the first being a MacBook Pro), and I've never been able to tell the difference between brand new and renewed. This iPad was shipped in a box with plenty of padding, sealed in plastic inside of another cardboard box, and arrived 2 days after ordering. The charger was also packaged in a sealed bag. No cosmetic blemishes anywhere. Maybe a new iPad comes with a manual? That would be the only thing missing here. Very happy with this purchase. 30% off of an Apple product makes it reasonably priced!