This was a total life saver for me. Breastfeeding can be hard. There were days when I was in so much pain from being raw, it was uncomfortable to wear much of anything. I put this on and it made a world of difference. I put a dime size amount on a nursing pad and then make sure to place it so you are covered. The nursing pad helped to keep the lanolin in place and from oozing onto my bra/clothing. This is one of those products EVERY new mom needs. I tried another product that was "organic" and it was way too thin and just didn't do the job. I love the consistency of this product. It's thick enough to stay and to almost melt into your skin so you can stay moisturized, but it's not too think to where you feel like you are tugging on your skin and causing pain in applying the product.