The reviews were good, the ingredients list looked good and it was cheaper than blue buffalo, so I decided to give it a try. This is the first dry food that my dog has really liked. Usually she gets some wet food because if there's only kibble she may go a day without eating because she wants to hold out for something good. I've tried a bunch of different foods and it's always been the same. This is the first time in a long time that she's started eating before i could get the wet food added. It wasn't a fluke either, she keeps doing it. I hope you guys start making wet food. If I could find something as good as the I And Love And You grain-free stews for cheaper that would be amazing.