This is the best idea for cell phones since sliced bread. I just place the phone on the dashboard. Violá! I use my phone for navigating with Google Maps or Waze. So I put the magnet-holder at the perfect spot on the dashboard where it's high enough for just a quick glance but not too high to be in the windshield view. My only installation challenge is that there are no really flat surfaces in a convenient spot. So I used an additional small strip of the installation tape at top and bottom of the full strip of installation tape to allow as much contact as possible to compensate for the curve of the dash. It's holding to the dash and, of course, the magnet holds to the phone perfectly. I've just had it for a week so I really can't attest to long term use. However, so far, it's working as expected.