This is a pretty self explanatory gift. I love giving Amazon cards for gifts! The pros : (1) They arrive quickly. (2) The box and bow look pretty nice. (3) Your recipient gets to select exactly what they want from a wide range of possibilities! No guesswork involved! (4) Easy gift. Make a few clicks and it arrives. The cons: (1) This particular box doesn't look quite right for a kid gift. It has an adult gift look to it. (2) I always worry that these will get "lost" in the delivery process. I worry, somehow it won't arrive intact or at all in my mailbox. Let me be clear, it hasn't happened, but I worry. (3) You have to get enough value to trigger free shipping or the recipient pays shipping. Overall, I really like giving these. Great value, great selection, easy to give and receive gift!