I downloaded this book because I have clients that need reputation repair, and Tyler Collins is a smart marketer that does a great job translating a highly complex subject into simple terms and actions people can take to influence search results. I have personally followed Tyler for years on YouTube and webinars, and this book was an absolute delight. Search engine optimization is always changing yet this book provides concepts and solutions that are for permanent results. I am already starting to use some of the steps provided in the surgical approach sections. I highly recommend this book to any marketing manager or business owner.