I have tried many different protein supplements over the last 20 years, and to simply put it this is far the best tasting protein on the market. Finally a protein that doesn’t taste chalky, easy to digest, and doesn’t make you gassy! This is the kind of product that can ACTUALLY help everyday people get to a happy and healthy place. I take it as a meal supplement , in my ice coffee, and as a post workout. My wife even uses it to make the best sugar free pudding for dessert. I highly recommend this product!