It's a Brother P-Touch. Been around for years and is consistently a good machine. Only downside with the Brother machines is that they put excessive blank space in front and behind of every label you make. HINT: If you want to save a lot of tape, type multiple labels into the entry screen and print them in one print job. I typically leave 5 spaces between each label. Then I use scissors to cut the labels apart. This saves a TON of blank/wasted label tape.