I've purchased Instinct Protein Grain Free cat food before (in the duck flavor) and my cats seemed to really like it so since I was running out, I thought I'd purchase here on Amazon because I was too busy to get to the store myself. My cats didn't seem to love the chicken flavor as much as the duck I had given them before, but they still were happy to eat it and they did not throw this brand up like they have done with other brands I've tried. Both of my cats are indoor only, but I still like the idea of this food being higher in protein than other brands. I have one cat that is very picky and doesn't eat enough as she should, but she wasn't being as finicky as usual and didn't turn her nose up to the chicken flavor. I do think I paid way too much for the size of the bag I got, though. The price here seems to have come down since my purchase so I'm going to be very careful to check prices before ordering through amazon again in the future.