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This review is from: Permission Marketing: Turning Strangers Into Friends And Friends Into Customers (Kindle Edition)
Good concepts. He's definitely got a great idea. I wish I had looked at the year it was published before I read it. Being written in 99 means that the internet and all of the different marketing techniques hadn't really come to maturity quite yet.
Seth spends a good amount of time evangelizing 'the Net' and how important it will be. Good book. Happy I read it. Wish it was written more recently so that the advice offered was more actionable. |
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