A great detail page accurately presents all the product information a customer would want and need in order to make a buying decision. Important components of a detail page include:
In creating these detail page elements, it is critical to be as accurate as possible with the product information. Customers want to know exactly what they are buying and have a pleasant experience learning about the product. This also means writing grammatically correct content, free of punctuation and spelling errors. Amazon.com style requirements (with suggestions and examples) are discussed below.How do I write a great title?
Each product category has a formula to use when writing product titles. All categories start with the brand and list the product name. Other facets of the title may include: the quantity (if more than one), the color (if it comes in more than one color) or pattern, the model number, the power output, and the size. At Amazon.com we are very careful with all our titles since in many cases the title is the first information the customer learns about the product.
It's important that all titles follow our style guidelines and have correct capitalization and spelling. Here are some title formulas and examples for major product categories. Please contact your buyer for categories not included in this list.
Cook's Tools & Gadgets
Small Appliances, Home Environment
Laptops and Desktops
If you have difficulty writing a specific title, start with this default title style and work with your buyer to make it specific to your product category: Brand + Model + Product Type
In addition to the formulas for individual categories, there are several style guidelines that apply to all product categories:
The bullet points list out the major features of the product in an easy-to-read and concise fashion. Some customers may not scroll down very far on the page, so it's important to put the most important information in the bullet points. Some details to include are: full contents of what's in the box; materials and construction; major features and benefits; power output; information on controls and settings; details on pattern/design; care instructions; dimensions; and warranty information.
Each category requires slightly different information and ordering of bullets. Below are a few sample bullet sets. Ask your buyer for details on your category, if your category is not listed here.
If you have difficulty writing bullets for a specific product, start with this default bullet style and work with your buyer to make it specific to your product category:
Here are a few short style details to remember when writing bullets:
Product descriptions discuss the major features of the product, without expressing an opinion. They are located half-way down the page in the section called Product Description. Amazon.com Reviews, From the Manufacturer descriptions, and merchant product descriptions also live in this area.
Product descriptions may be similar to what's on the manufacturer's site, but not copied verbatim. They should be written in paragraph form and in complete sentences that are easy and interesting for the customer to read. Content of the product description should cover the major product features and positioning within its category, and expand on the details listed in the bullet points. Information on the materials and construction, controls and settings, and included parts and accessories is critical in the buying decision. Also be sure to include accurate dimensions, particular care instructions, and warranty information. Other relevant issues to discuss in this space include: limitations of the product, origin of manufacture, safety instructions or warnings, how the product was created or tested, information on major awards won. If in doubt of how much information to include, always err on the side of too much, rather than not enough. Until an Amazon.com review is written, this description may be the only detailed information the customer uses to make a buying decision.
The following illustration provides additional guidelines that should be followed when writing product descriptions.
What to include in a book description:
What *not* to include in a book description:
Examples of good product descriptions:
Konica Minolta Dimage A2 8MP Digital Camera with 7x Optical Zoom
In response to user needs for higher picture quality and greater shooting comfort, Konica Minolta is proud to release the DiMAGE A2 SLR-type digital camera, a camera that inherits the quality and performance of the DiMAGE A1.
The DiMAGE A2 comes equipped with an 8-megapixel 2/3-type progressive primarycolor CCD with 8.0 million effective pixels for super-high-resolution. The Konica Minolta 7X optical GT lens ensures that light gets to the CCD sensor with maximum fidelity. Plus, the CxProcess II image processing technology ensures that the colors come out just the way you see them. In addition, the new Super Fine EVF provides sharp and clear viewing thanks to the high-density display composed of 922,000-pixels, 4 times as many as the previous model. The DiMAGE A2 is also equipped with the same Anti-Shake function as the DiMAGE A1 where the CCD shifts to minimize the effect of camera shake up to 3 shutter speeds. Konica Minolta’s Anti-Shake function delivers a highly effective way to take high-quality images with low-ISO hand-held shooting under telephoto and low lighting situations.
The DiMAGE A2 also features high-quality movie recording at 544 X 408 pixels with audio at 30 fps, resolution that looks great when viewed on a TV screen. And the bundled video editing software turns you into a movie maker. The DiMAGE A2 is packed with cutting edge technology that delivers high-picture quality, AF performance and ease of operation with advanced technology.
Warmrails Hyde Park Towel Warmer and Drying Rack, Chrome
Keep towels dry and fresh with this electric heated towel and drying rack. This unit will turn an ordinary bathroom into the ultimate luxury/spa experience. The Filatherm heating element is safe and reliable, uses less power than your average light bulb, and is designed to run continuously. With a quick heat-up time, this rack is great for drying delicates, hand washables, swimsuits and warming baby blankets and bedding. This is a soft wired freestanding unit. Dimensions are 24.125-inch width by 13-3/4-inch depth by 39-inch height. UL and CUL Listed. Minimal assembly required.What is an Amazon.com Review?
These are hands-on reviews written by Amazon.com editors or experienced freelancers using product samples and/or information from the manufacturer. They can be found halfway down the page in the section called Product Description.
Amazon.com Reviews discuss the major features of the product and, in the Home & Garden categories, do not express an opinion about the product, though they may discuss negative features or shortcomings of the product in a neutral or positive tone. If you discover any inaccurate information in an Amazon.com Review, please report it to your buyer and include the information necessary to correct it.How important is the product image?
An accurate product image is critical to the detail page. Customers want to see what the product looks like before they make a buying decision. Failure to provide a quality image will severely impact sales. See the Add Images section for details on Amazon.com image requirements and information on uploading images through Vendor Central.How do I submit all my detail page information?
All product information used in the initial creation of an ASIN is submitted in the New Item Setup Sheet provided by your buyer. This information includes the title, bullets, product description, UPC, packaging dimensions, etc. See the Setting Up New Items section for more information on the setup process, including details on each column of the New Item Setup Sheet.
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