Customer Ratings allow you to share information on the product attributes you consider important and rate those attributes on a 5-star scale.
In addition to Amazon's standard star rating for a product, you can rate and comment on individual features of that product--such as "comfort" on a pair of headphones. You can also create new attributes to rate, if you feel the selection is incomplete.
Customer Ratings is currently a beta feature and is not yet available for every product.
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