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When you register your Amazon seller account, you are required to provide basic information about your business. You can change this information or add additional information on your Seller Account Information page.
Editing Your Business Information
To change the business information for your seller account, complete the following steps:
Your seller display name is displayed with your listings and on your Seller Profile. Sellers are generally allowed to be as descriptive or fanciful as they like when creating their display names. There are a few constraints, however.
For readability, we suggest that you use a short display name with less than 20 characters.
When you change your display name, your feedback ratings, account settings, and any transactions will remain associated with your account under your new display name. You can change your display name any time by clicking on the "Account Info" link in your Settings area.
It's important to note that seller display names are created by sellers for display purposes only. There is no mechanism on our website to prevent sellers from selecting any name they choose as long as they do so within the constraints listed above. If you believe that another seller is using a name that only you have a legal right to use, you can initiate a complaint.
Please use the e-mail address associated with your Amazon.com Seller account.
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