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Category Approval


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On this page, you will learn what categories are gated and how to gain approval to sell in certain categories on Amazon.com.

For more information

See also Category Approval.


Category Approval

To submit a request for an approval, please use the Contact us for approval form. Amazon will review all requests and sellers will be notified once an approval decision has been made.

When submitting a request, please provide specific information about the products you propose to list. If possible, also provide a link to your company website.

Before you submit a request, please note:

  • A UPC or EAN is required to list items in most Amazon categories, particularly if you are selling items from major brands.
  • Used items cannot be sold in the following categories: Clothing, Accessories & Luggage, Beauty, Gourmet, Jewelry, Shoes, Toys & Games, Watches.
  • For consistency, all Amazon product pages must include professionally staged images on white backgrounds. You may be required to provide image samples or links to product images on your own website when requesting approval to sell on Amazon.
  • For some product categories, Amazon limits the addition of new sellers and closely monitors seller performance to ensure a high-quality experience for buyers. These measures are taken because of the types of products sold in the category, and often reflect concerns about consumer safety, product quality, branding, or import and export restrictions.

    The following categories must be approved by Amazon:

    • Automotive Parts / Motorcycle & ATV 
    • Clothing, Accessories & Luggage
    • Collectible Books 
    • Industrial and Scientific 
    • Jewelry
    • Personal Computers
    • Shoes
    • Toys & Games (holiday approval only) 
    • Watches

    In addition, sellers may be required to obtain approval to list top-selling products in certain categories. Currently, only approved sellers can list top-selling products in the following categories:

    • Computer & Video Games
    • Electronics
    • Software
    • Toys & Games (additional holiday approval may apply)

    Products that fall within a product category for which a seller has not received approval to sell in are not permitted.

    Seller Support

    Please use the e-mail address associated with your Amazon.com Seller account.