Top positive review
5 people found this helpful
Good book for beginners
on February 2, 2007
This is a good book for beginners in marketing research and want to know how to conduct market research. This is a book for the undergraduate marketing program. Our instructor used it for the MBA program as it explains some of the concepts really well.
If you have done surveys, collected survey data, developed survey questionnaires, used statistical tools to analyze data and interpret results , this book is a waste for you. I hardly read this book for my program.