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Showing 1-10 of 16 reviews(Verified Purchases). See all 18 reviews
on October 17, 2011
Since this book is now in its 5th edition, it is very well known in the typography community. It is put to good use as a textbook for college classes teaching typography. It is a soup-to-nuts encyclopedia of useful material from history of writing and printing development to readability and explanation of commonly known typographic design and use theories.
What I had hoped for in this newest update was more coverage on the newest material brought about since the digital era began. I would have hoped for a much more complete description of opentype features and possibilities and more than just a cursory mentioning of web type (Webtype has become the biggest discussion maker at type conferences since opentype. I realize that book production is a slow process and some of the later material might have been missed due to production deadlines. There is still a sizable hunk that was known and available early enough to have been included in this edition, particularly OpenType.
Digital--mostly vector based type, has caused a huge burst of type design production and the birth of numerous small foundries around the world. There is more variety and competition out there now than at any time in history. This newest 5th edition barely gives it a nod even though it has been going on since the 1990s or before. Rob Carter, et al, still presents the traditional ways of looking at and categorizing type, which is fine, but does not add much to describe happenings in recent activity-filled decades.

I was hoping for more print space on this millennium's version of "The New Typography" given that the Tschichold variety is hardly Neue any more.

Don't get me wrong, this is a worthwhile book for educators to select for their courses. It just needs a bit of a prodding to include more current material
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on January 5, 2016
This is a wonderful Typography book for students. I learned many things for this book not only in class but as extra reading material and tips that this book offered. I would totally recommend this book to any student pursuing graphic design, web design, and any other design fields. Type is an important part to design and without knowledge in how type works, your designs could fail.
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on May 12, 2016
This book is straight and to the point, as type should be. My typography skills and eye for good type have really improved after using this book. I think it's easy to overlook type as an important part of publications, but it's important for readability and aesthetics. Definitely check this book out if you're looking to improve your type skills.
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on November 24, 2012
Had been scouting around for books to buy (and there really are many good GD and type books out there). This book was relevant to the course I'm attending in my school — it goes by the same name and the concepts and ideas are very somewhat related. Surprisingly none of the professors I showed this book to knew that it existed, one even has his work featured in it. I'd say it gives a brief history into GD, has some great examples on the possibilities over the years, and captures the main principles that govern design. Should be used hand-in-hand with John Kane's A Type Primer and Cyrus Highsmith's Inside Paragraphs.
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on August 9, 2017
New product! No damage!
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on July 14, 2013
This book, although certainly not my favorite typography textbook, does a good job of informing students about typography. It does not do a great job with the history before movable type (calligraphy, hieroglyphics, etc) It definitely has a very specific viewpoint about typographic design. It's effective.
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on April 13, 2017
It was in good condition
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on October 16, 2016
great quality!
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on August 1, 2016
As described
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on August 3, 2016
great book
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