Amazon.com: Customer reviews: Fortune

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32 people found this helpful

What a big difference lack of pictures make

ByJaewoo Kimon May 7, 2009

Reading the Fortune magazine on my Kindle 2.0 has made me realize both the pros and cons of reading a printed magazine. If you want the most efficient Fortune magazine reading experience, then get the Kindle version. If you want the best overall magazine reading experience, the printed version may still have the edge as of today.

The Kindle version has no pictures (as of 5/7/09) and no advertisements. There are only articles and opinions. I was shocked how skimpy Fortune magazine was in content as I was able to read EVERY article in less than 15 minutes, which is less than it takes me to read the daily Wall Street Journal (Kindle version). I usually take good 30 minutes to read the printed Fortune magazine.

Reading Fortune from Kindle 2.0 is a different experience than reading from a printed version. The printed Fortune has glossy advertisements and pictures. The tactfile feeling of turning each page somehow makes reading the printed Fortune magazine a slightly more rewarding experience. The analogy is similar to getting news from television versus the radio. You may get the same exact news but the television news has visuals which speak a 1000 words that the radio can never duplicate.

The speed of which I was able to finish the entire Fortune magazine in Kindle has made me realize exactly how much time I spend viewing a magazine's advertisements and pictures. Also, the ability to quickly peruse an entire magazine using your thumb still can't be duplicated by Kindle.

But the Kindle has some inherent advantages over the printed version. Kindle version has a search feature based on keywords. Kindle will allow you to read just about everything much faster, including the Fortune magainze. Using the Table of Contents is far more efficient. A magazine subscription is delivered to you wirelessly usually 2-4 days before the magazine hits the print market. Finally, I can't imagine anything beating the Kindle's content delivery system using 3G wireless. The magazine downloads in less than a minute.

Overall, I recommend the Kindle version of Fortune magazine. For better or worse, just don't expect it to be the same experience as reading the printed version.

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One person found this helpful

For Business People Only

ByGene P. Louieon June 19, 2014

FORTUNE is a thick monthly business magazine. Standard articles focus on successful companies and their leaders. For these reasons, business people and managers may find value and inspiration.
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Unfortunately, the most interesting readings are the big scandals such as the dismissal of HP's female CEOs, Enron, Adelphia, Tyco, Bernard Madoff, HeathSouth, sub-prime mortgages, and others. Unfortunately these stories of greed, cupidity, and corruption do not come often. As a result, the standard monthly fare is bland and not very interesting to the average reader. For this reason, I did not continue my subscription after it expired.