I loved buying this until they decided to give you less paper and kept the price the same. For example: the 24 roll would be 800 sq.ft. And now it’s 693 sq.ft. Also the quality of the paper went down as well..It’s a shame Amazon and Whole Foods would do this to their loyal customers. Either bring back what you already were selling or reduce the price. At this point, Kroger’s/Fred Meyers’ recycled toilet paper is cheaper and they often offer coupons often to keep the price low.